In this episode, Dr. Fabiana Claure dives deep into the crucial role of sales skills for musicians, emphasizing the need to treat sales with the same dedication as their craft. She shares her journey from relying on natural communication abilities to mastering effective sales techniques that align with understanding clients’ needs and mindsets. 

Discover how musicians can enhance their sales conversations by building a robust communication framework and creating an ecosystem that educates and inspires potential clients. Fabiana highlights the importance of shifting clients’ identities and beliefs to see the value in your offerings.

Also in this episode: 

  • Understanding Sales as a Craft: Sales skills deserve the same degree of craftsmanship as music, ensuring musicians can effectively communicate their value. 
  • Client Mindset and Identity: Delve into the mindsets and identities of potential clients to guide them towards seeing the true value of your services. 
  • Building an Educative Ecosystem: Create content that educates and inspires clients about your offerings, preparing them for meaningful sales conversations. 
  • Effective Communication Structure: Implement a clear structure in sales conversations to identify clients’ problems and goals, ensuring a deeper understanding of their needs. 
  • Marketing and Branding Strategy: Develop a comprehensive strategy that allows your content to speak on your behalf, leading clients through an informed journey. 
  • Addressing Sales Resistance: Overcome personal resistance to sales by reconciling your relationship with the concept, making it easier for clients to say yes. 
  • Continuous Improvement: Commit to ongoing improvement in sales and communication skills to consistently enhance client engagement and business growth.

For further insights and personalized guidance, visit and explore the new resource designed to help musicians become effective communicators. 

Thank you for listening to this episode, and let’s continue to prosper together.

Apply for a free Scalable Business Audit here.

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As a concert pianist, and former University professor turned 7-figure entrepreneur, Fabiana has helped thousands of musicians create scale their businesses while also winning back their time to focus on what matters most to them.

Prior to becoming a business strategist for musicians, She co-founded a nationally-featured music academy in 2011 called Superior Academy of Music®, and since 2016, she and her husband have managed it remotely across the country. By putting her business on autopilot, not only has the business benefited from them being able to work ON the business rather than IN the business, but it has also grown in efficiency and profitability.

Fabiana was the Founder and Director of the University of North Texas Music Business and Entrepreneurship Program for five years from 2016-2021. In this role, she spearheaded the creation of a major initiative that helped musicians launch their own businesses, win tenure-track University teaching positions, and gain arts administration jobs. The program was ranked among the top 15 music business schools in the country by Billboard Magazine during the entire 5 years she was leading it. She’s also maintained an active performing career playing in venues nationally, internationally, and virtually.

In 2020 she launched her signature online business mentorship program, using her Musician’s Profit Umbrella® method, which helps musicians all around the world package their skills into an online brand that allows them scale their businesses while also winning back their time. Her clients have been able to create six-figure income streams, 10x their revenue, step out of overwhelm and burnout, and design a completely new way of living.

In 2021, she took the entrepreneurial plunge and quit her full-time University job in order to focus on creating a lifestyle that embraces ease and flow, free from burnout, and that allows her to focus on her coaching business, her performing/speaking career, her family, and her overall state of wellbeing. She now help musicians unify their skills and scale their online music businesses to create rapid financial expansion and purposefully design their lives in alignment with their values and lifestyle goals.

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