Dr. Fabiana Claure delves into the power of refining the questions we ask ourselves to propel music business growth. 

Fabiana dissects common questioning pitfalls and offers strategic solutions, advocates for a mindset shift, and urges listeners to reframe questions around challenges, positioning, and fear of failure. Whether a seasoned professional or a budding entrepreneur, this episode equips listeners with the tools to revolutionize their mindset and thrive in the competitive music industry. 

Also in this episode:

  • Quality of Questions Determines Outcome: It’s crucial to ask strategic questions to overcome challenges and achieve growth in your music business.
  • Reframe How You Ask Questions: Instead of focusing solely on delivery logistics, prioritize communicating the value of your program to attract ideal clients. Focus on 
  • Problem Solving, Not Self-Consciousness: Shift the focus from self-consciousness to addressing the needs of your audience, which fosters conviction and commitment to your mission.
  • Create Perception of Value: Emulate brands like Disney in building anticipation and raising the value perception of your offerings. Focus on communicating value rather than getting caught up in delivery logistics, especially before acquiring clients.
  • Doubt the Doubts, Assume Success: Instead of fearing failure, anticipate success and plan for it. 
  • Mindful Questioning for Business Growth: Quality questions lead to quality actions and outcomes, ultimately shaping your business’s success and fulfillment.

Apply for a free Scalable Business Audit here.

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As a concert pianist, and former University professor turned 7-figure entrepreneur, Fabiana has helped thousands of musicians create scale their businesses while also winning back their time to focus on what matters most to them.

Prior to becoming a business strategist for musicians, She co-founded a nationally-featured music academy in 2011 called Superior Academy of Music®, and since 2016, she and her husband have managed it remotely across the country. By putting her business on autopilot, not only has the business benefited from them being able to work ON the business rather than IN the business, but it has also grown in efficiency and profitability.

Fabiana was the Founder and Director of the University of North Texas Music Business and Entrepreneurship Program for five years from 2016-2021. In this role, she spearheaded the creation of a major initiative that helped musicians launch their own businesses, win tenure-track University teaching positions, and gain arts administration jobs. The program was ranked among the top 15 music business schools in the country by Billboard Magazine during the entire 5 years she was leading it. She’s also maintained an active performing career playing in venues nationally, internationally, and virtually.

In 2020 she launched her signature online business mentorship program, using her Musician’s Profit Umbrella® method, which helps musicians all around the world package their skills into an online brand that allows them scale their businesses while also winning back their time. Her clients have been able to create six-figure income streams, 10x their revenue, step out of overwhelm and burnout, and design a completely new way of living.

In 2021, she took the entrepreneurial plunge and quit her full-time University job in order to focus on creating a lifestyle that embraces ease and flow, free from burnout, and that allows her to focus on her coaching business, her performing/speaking career, her family, and her overall state of wellbeing. She now help musicians unify their skills and scale their online music businesses to create rapid financial expansion and purposefully design their lives in alignment with their values and lifestyle goals.

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