Dr. Fabiana Claure shares a powerful analogy to help musicians strengthen their brand and highlight their work’s value. 

Fabiana explains the importance of addressing the problems your business solves before presenting solutions. Using the analogy of dominant and tonic harmonies, she provides strategies for effective communication and transitioning from one-on-one to group lessons. Learn how mastering messaging can save time, increase income, and transform your music business. For personalized guidance, Fabiana offers a complimentary consultation.

Also in this episode:

  • Highlight the Problem First: Start by identifying and emphasizing the problem your service solves before detailing the features and benefits. This creates a sense of need and relevance.
  • Credentials Aren’t Everything: The focus should be on how these credentials address specific problems.
  • Effective Communication is Key: Master communication skills that effectively convey the value of your offerings. This involves highlighting the problem, explaining the solution, and making the benefits clear.
  • Shift in Teaching Approach: Transitioning from one-on-one lessons to group lessons and incorporating asynchronous support can significantly improve time management and increase the value offered to students.
  • Real-World Application: Implementing the strategy of highlighting the problem first can lead to significant business improvements. 
  • Continuous Improvement: Constantly work on improving your messaging and communication skills to ensure the value of your music business is clearly understood and appreciated by potential clients.

Apply for a free Scalable Business Audit here.

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As a concert pianist, and former University professor turned 7-figure entrepreneur, Fabiana has helped thousands of musicians create scale their businesses while also winning back their time to focus on what matters most to them.

Prior to becoming a business strategist for musicians, She co-founded a nationally-featured music academy in 2011 called Superior Academy of Music®, and since 2016, she and her husband have managed it remotely across the country. By putting her business on autopilot, not only has the business benefited from them being able to work ON the business rather than IN the business, but it has also grown in efficiency and profitability.

Fabiana was the Founder and Director of the University of North Texas Music Business and Entrepreneurship Program for five years from 2016-2021. In this role, she spearheaded the creation of a major initiative that helped musicians launch their own businesses, win tenure-track University teaching positions, and gain arts administration jobs. The program was ranked among the top 15 music business schools in the country by Billboard Magazine during the entire 5 years she was leading it. She’s also maintained an active performing career playing in venues nationally, internationally, and virtually.

In 2020 she launched her signature online business mentorship program, using her Musician’s Profit Umbrella® method, which helps musicians all around the world package their skills into an online brand that allows them scale their businesses while also winning back their time. Her clients have been able to create six-figure income streams, 10x their revenue, step out of overwhelm and burnout, and design a completely new way of living.

In 2021, she took the entrepreneurial plunge and quit her full-time University job in order to focus on creating a lifestyle that embraces ease and flow, free from burnout, and that allows her to focus on her coaching business, her performing/speaking career, her family, and her overall state of wellbeing. She now help musicians unify their skills and scale their online music businesses to create rapid financial expansion and purposefully design their lives in alignment with their values and lifestyle goals.

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