Dr. Fabiana Claure shares practical strategies for packaging expertise into scalable online programs, enabling musicians to monetize their knowledge effectively for their music business.

Fabiana explores the shift from in-person to online teaching, urging listeners to embrace new possibilities. She emphasizes the importance of adopting a growth mindset and encourages listeners to let go of limiting beliefs. Discover how to accelerate your teaching impact and thrive in today’s dynamic music landscape. Don’t miss this insightful episode—it’s time to unlock your musical potential and prosper!

Also in this episode:

  • Challenge Familiarity: Don’t be afraid to challenge the notion that what worked in the past must continue to work in the future. 
  • Monetize Your Knowledge: Your expertise and knowledge are valuable assets that can be monetized beyond traditional methods like one-on-one teaching or performances.
  • Overcome Resistance: Open your mind to the potential of digital platforms to enhance your impact.
  • Leverage Technology: Explore hybrid models that combine in-person interactions with online components for enhanced learning experiences.
  • Shift Mindset: Adopt a growth mindset and let go of preconceived notions about what it means to succeed as a musician. 
  • Create Lifestyle Balance: Build a business model that offers scalability and freedom, allowing you to pursue creative projects and maintain a balanced lifestyle while still monetizing your expertise effectively.

Apply for a free Scalable Business Audit here.

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As a concert pianist, and former University professor turned 7-figure entrepreneur, Fabiana has helped thousands of musicians create scale their businesses while also winning back their time to focus on what matters most to them.

Prior to becoming a business strategist for musicians, She co-founded a nationally-featured music academy in 2011 called Superior Academy of Music®, and since 2016, she and her husband have managed it remotely across the country. By putting her business on autopilot, not only has the business benefited from them being able to work ON the business rather than IN the business, but it has also grown in efficiency and profitability.

Fabiana was the Founder and Director of the University of North Texas Music Business and Entrepreneurship Program for five years from 2016-2021. In this role, she spearheaded the creation of a major initiative that helped musicians launch their own businesses, win tenure-track University teaching positions, and gain arts administration jobs. The program was ranked among the top 15 music business schools in the country by Billboard Magazine during the entire 5 years she was leading it. She’s also maintained an active performing career playing in venues nationally, internationally, and virtually.

In 2020 she launched her signature online business mentorship program, using her Musician’s Profit Umbrella® method, which helps musicians all around the world package their skills into an online brand that allows them scale their businesses while also winning back their time. Her clients have been able to create six-figure income streams, 10x their revenue, step out of overwhelm and burnout, and design a completely new way of living.

In 2021, she took the entrepreneurial plunge and quit her full-time University job in order to focus on creating a lifestyle that embraces ease and flow, free from burnout, and that allows her to focus on her coaching business, her performing/speaking career, her family, and her overall state of wellbeing. She now help musicians unify their skills and scale their online music businesses to create rapid financial expansion and purposefully design their lives in alignment with their values and lifestyle goals.

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