What is the business strategy behind your online presence?

I want to preface this post today by saying that I don’t consider myself a social media expert. I have a very modest following on all of my platforms.

This isnโ€™t going to be about โ€œHow do you get 100,000 followers?โ€ So if thatโ€™s why youโ€™re reading this, you might want to stop here.

But if you want to learn how you can actually use social media โ€“ no matter the size of your following โ€“ to make your business thrive? I invite you to continue.

This about how you can build your visibility, and leverage your dedicated following in a way that gets you to your goal, whether that goal is filling a program or making six figures this year.

Here are some of the strategies and principles I’ve used in the process of building my online presence and creating social media strategies for my career, as well as in the work I do coaching musicians!

I posted a prompt here in my free group a few days ago, asking folks to comment burning questions they have about their businesses.

Many of them were related to social media creation, and how to build an online presence.

So, I wanted to share some strategies and ideas on how all of you can develop a very strong social media presence.

When people think about social media creation, itโ€™s really easy to start wondering:

  • How can I build an audience?
  • How can I start increasing my visibility?
  • How can I find ways to connect and build engagement with my followers?

Letโ€™s take a step back.

I want to encourage you to ask yourself instead:

  • What’s your goal for social media creation?
  • What is the endgame?
  • What do you want people to be able to do as a result of finding you online and connecting with your content?

So many times musicians tell me:

โ€œI haven’t really thought about that. I haven’t really thought about what my end goal is for this online presence.โ€

What I really want people to do initially is see it as:

โ€œI just want to be known, I want people to know about me. I want people to kind of be aware of the work that I do.โ€

But, if you try to build a social media presence and develop your online visibility without an actual plan for what you want to be able to achieve as a result of this social media presence, then you’re going to be walking yourself into a dead end.

Your social media โ€œgoalโ€ can actually be a combination of many goals, but you want to have that question answered. That’s something I work on a lot with my coaching clients.

Hit โ€œcommentโ€ and tell me โ€“ beyond notoriety โ€“ what is one thing you hope to accomplish via your social media presence?

Here are some great examples:

  • Sign ups for lessons with you
  • To be booked for a performance
  • To collaborate with a specific artist
  • To pursue partnerships or sponsorship opportunities

I look forward to hearing yours!