Dr. Fabiana Claure dives into the empowering concept of raising your rates when reinventing your music business.

Discover why it’s not just acceptable but essential to adjust your pricing to reflect the true value of your services. Fabiana discusses common struggles musicians face when increasing their prices and shifts the focus from a traditional time-for-money model to a value-based pricing strategy. Explore the idea of creating high-ticket programs that offer significant results and save your clients valuable time. Fabiana emphasizes the importance of self-leadership and alignment in all areas of life, ensuring you can confidently communicate the worth of your services.

Also in this episode:

  • Understanding the importance of raising your rates and the value behind it.
  • Transitioning from hourly-based pricing to high-ticket offers focused on results.
  • Real-life example of Kevin Uri’s success with value-based pricing.
  • The significance of self-leadership and alignment in all aspects of life.
  • Attracting clients who value time and invest in personal growth.

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As a concert pianist, and former University professor turned 7-figure entrepreneur, Fabiana has helped thousands of musicians create scale their businesses while also winning back their time to focus on what matters most to them.

Prior to becoming a business strategist for musicians, She co-founded a nationally-featured music academy in 2011 called Superior Academy of Music®, and since 2016, she and her husband have managed it remotely across the country. By putting her business on autopilot, not only has the business benefited from them being able to work ON the business rather than IN the business, but it has also grown in efficiency and profitability.

Fabiana was the Founder and Director of the University of North Texas Music Business and Entrepreneurship Program for five years from 2016-2021. In this role, she spearheaded the creation of a major initiative that helped musicians launch their own businesses, win tenure-track University teaching positions, and gain arts administration jobs. The program was ranked among the top 15 music business schools in the country by Billboard Magazine during the entire 5 years she was leading it. She’s also maintained an active performing career playing in venues nationally, internationally, and virtually.

In 2020 she launched her signature online business mentorship program, using her Musician’s Profit Umbrella® method, which helps musicians all around the world package their skills into an online brand that allows them scale their businesses while also winning back their time. Her clients have been able to create six-figure income streams, 10x their revenue, step out of overwhelm and burnout, and design a completely new way of living.

In 2021, she took the entrepreneurial plunge and quit her full-time University job in order to focus on creating a lifestyle that embraces ease and flow, free from burnout, and that allows her to focus on her coaching business, her performing/speaking career, her family, and her overall state of wellbeing. She now help musicians unify their skills and scale their online music businesses to create rapid financial expansion and purposefully design their lives in alignment with their values and lifestyle goals.

How I’m RAISING The Rates In My Music Business (And How You Can Do It Too; A Value Based Strategy)

Musicians Creating Prosperity: A Music Business Guide To Freedom