Dr. Fabiana Claure delves into the emotional cycle of change, a concept from the 1970s by psychologists Don Kelley and Daryl Conner, shedding light on how we navigate change in music and business. She brings insights from decades of experience in music education and entrepreneurship, illustrating the cycle’s impact on personal and professional growth.

Dr. Claure unfolds the five stages of the cycle: Uninformed Optimism, Informed Pessimism, the Valley of Despair, Informed Optimism, and Success and Fulfillment. This framework offers listeners a lens to understand their journey through change, highlighting the importance of support and resilience.

Listeners gain strategies for navigating the cycle’s challenges, emphasizing the value of community, and leveraging support networks. Dr. Claure’s stories from teaching and business illustrate the cycle’s practical relevance, making it a pivotal tool for overcoming adversity and achieving mastery.

Also in this episode:

  • Navigating Change: Understanding the emotional cycle of change to manage transitions in music, business, and personal growth.
  • The Role of Support: Leveraging community and support networks to overcome the Valley of Despair and embrace change.
  • Practical Strategies: Tips for each cycle stage, including embracing new behaviors and seeking guidance.
  • Listener Engagement: An invitation to share experiences with the cycle of change and its impact on personal and professional development.

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As a concert pianist, and former University professor turned 7-figure entrepreneur, Fabiana has helped thousands of musicians create scale their businesses while also winning back their time to focus on what matters most to them.

Prior to becoming a business strategist for musicians, She co-founded a nationally-featured music academy in 2011 called Superior Academy of Music®, and since 2016, she and her husband have managed it remotely across the country. By putting her business on autopilot, not only has the business benefited from them being able to work ON the business rather than IN the business, but it has also grown in efficiency and profitability.

Fabiana was the Founder and Director of the University of North Texas Music Business and Entrepreneurship Program for five years from 2016-2021. In this role, she spearheaded the creation of a major initiative that helped musicians launch their own businesses, win tenure-track University teaching positions, and gain arts administration jobs. The program was ranked among the top 15 music business schools in the country by Billboard Magazine during the entire 5 years she was leading it. She’s also maintained an active performing career playing in venues nationally, internationally, and virtually.

In 2020 she launched her signature online business mentorship program, using her Musician’s Profit Umbrella® method, which helps musicians all around the world package their skills into an online brand that allows them scale their businesses while also winning back their time. Her clients have been able to create six-figure income streams, 10x their revenue, step out of overwhelm and burnout, and design a completely new way of living.

In 2021, she took the entrepreneurial plunge and quit her full-time University job in order to focus on creating a lifestyle that embraces ease and flow, free from burnout, and that allows her to focus on her coaching business, her performing/speaking career, her family, and her overall state of wellbeing. She now help musicians unify their skills and scale their online music businesses to create rapid financial expansion and purposefully design their lives in alignment with their values and lifestyle goals.

Harmonizing Change: Navigating the Emotional Cycle in Music and Business

Musicians Creating Prosperity: A Music Business Guide To Freedom