Welcome to another episode of the Musicians Creating Prosperity podcast. In this episode, Dr. Fabiana Claure explores the critical importance of thinking long-term when building your personal brand. Drawing from her own journey of creating and evolving multiple businesses, Fabiana shares invaluable insights on how to create a brand that truly represents who you are and adapts over time.
Key Points Covered:
- The Pitfalls of Narrow Branding: Fabiana discusses why musicians often limit their brand identity to their current offers and how to avoid this common mistake.
- Evolving with Your Business: Learn from Fabiana’s experience with her first business, Superior Academy of Music, and discover the significance of creating a brand that can adapt and sustain itself through various stages of your career.
- Building a Holistic Brand: Understand the importance of reflecting your core values in your brand identity to ensure it remains relevant and resonant with your audience.
- Core Values in Focus: Fabiana shares her personal core values—empowered attitude, wellness, family, and financial empowerment—and how they shape her brand and content.
- Achieving Holistic Success: Discover why true success goes beyond business growth and includes maintaining balance in personal health, relationships, and overall well-being.
- Strategic Content Creation: Get tips on creating content that aligns with your long-term goals and values, expanding your reach and deepening audience connections.
Let’s prosper together!
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About Dr. Fabiana Claure
As a concert pianist, and former University professor turned 7-figure entrepreneur, Fabiana has helped thousands of musicians create scale their businesses while also winning back their time to focus on what matters most to them.
Prior to becoming a business strategist for musicians, She co-founded a nationally-featured music academy in 2011 called Superior Academy of Music®, and since 2016, she and her husband have managed it remotely across the country. By putting her business on autopilot, not only has the business benefited from them being able to work ON the business rather than IN the business, but it has also grown in efficiency and profitability.
Fabiana was the Founder and Director of the University of North Texas Music Business and Entrepreneurship Program for five years from 2016-2021. In this role, she spearheaded the creation of a major initiative that helped musicians launch their own businesses, win tenure-track University teaching positions, and gain arts administration jobs. The program was ranked among the top 15 music business schools in the country by Billboard Magazine during the entire 5 years she was leading it. She’s also maintained an active performing career playing in venues nationally, internationally, and virtually.
In 2020 she launched her signature online business mentorship program, using her Musician’s Profit Umbrella® method, which helps musicians all around the world package their skills into an online brand that allows them scale their businesses while also winning back their time. Her clients have been able to create six-figure income streams, 10x their revenue, step out of overwhelm and burnout, and design a completely new way of living.
In 2021, she took the entrepreneurial plunge and quit her full-time University job in order to focus on creating a lifestyle that embraces ease and flow, free from burnout, and that allows her to focus on her coaching business, her performing/speaking career, her family, and her overall state of wellbeing. She now help musicians unify their skills and scale their online music businesses to create rapid financial expansion and purposefully design their lives in alignment with their values and lifestyle goals.
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