It can feel easy to fall into feeling overwhelmed or frustrated in your business. Why aren’t you making as many sales as you thought you would? Why are you running into one wall over and over? What are the big blocks you just can’t see?
It turns out there are often three big mistakes that people make that are most likely holding them back. They’re nothing technical, nothing high-level, but they share a common root: not focusing on the foundation and not letting things flow.
Do any of these apply to you?
#1: You don’t make time for yourself outside of your business
We’re more than business owners – we’re music lovers. Our first passion is always going to be our craft. So why are we not prioritizing it for us?
Of course, you want to devote a lot of time to make your business succeed, but being all consumed by your business isn’t a good thing, either. If you don’t give yourself time and room to breathe, you’ll burn out. Then what burns out right behind you? Your business.
If you’re not taking care of yourself, your mental health will suffer and so will your business. SO set up boundaries. Get outside of your work. Play your music.
Thrive, and your business will too.
#2: You aren’t presenting cohesive, concise messaging
People need to know what you do and why you do it, and they need to know in easily digestible ways.
If your messaging is muddled or rambling or unprofessional or just not consistent, you aren’t going to attract very many clients. In a world where there is competition in just about every niche, it’s more important than ever to not only stand out but be attractive.
A new audience wants quick answers:
- Who are you?
- What do you offer?
- Why are you qualified to offer it?
- What’s your story?
- What results will they get?
Be crystal clear in your offerings – and efficient. Even though you may have a lot of skills, package and distill them into bite-size messages so they’ll resonate.
The more your messaging can convey your breadth of knowledge packaged into accessible bundles, the more people will be drawn to you. And be consistent – the best way to grow a loyal audience is to have a cohesive and distinct tone and point of view.
#3: You aren’t letting go when you should be
As musicians, we can tend to be perfectionists to our detriment. We can’t always have a hand in everything, and too much control is a bad thing.
Not only are you maintaining control in areas where you may not be as well-versed, but you’re operating inefficiently.
You need to be free for profit-producing activities, so streamline and outsource other day-to-day tasks. Hire into areas that aren’t your strong suit.
You’ll get more done, better results and protect your own peace.
I’m a huge advocate for getting your business rolling the right way – that means getting set up foundationally for success and growth without sacrificing your own quality of life. To that end, I’m hosting a FREE masterclass on August 1st: “Scale Your Music Business – Without Sacrificing Your Quality of Life” – where I’ll be sharing the key strategies to scale your music business online so you can transition from being an overworked and exhausted musician-entrepreneur to becoming an empowered and visionary CEO of your business and your life. Register here to reserve your spot!