In this episode, Dr. Fabiana Claure explores the synergy between a premium online music business and social impact. 

She addresses the concern of leaving some behind due to affordability, offering strategies like free content creation, brand building, and value addition. Fabiana also emphasizes content creation as an act of giving, showcasing how musicians are natural contributors to beauty and emotional expression. She guides musicians in reconciling the tension between premium offerings and accessibility, urging them to view online content as a storefront for building awareness.

Also in this episode:

  • Focus on Premium Clients: Attracting fewer but committed clients who resonate with your vision and values.
  • Address Concerns of Affordability: The valid concern of leaving behind individuals who cannot afford premium programs and aims to provide strategies to reconcile this tension.
  • Use Free Content for Brand Building: Create free content like live shows, webinars, and other resources to build brand awareness, educate the audience, to establish your name in the community.
  • Content Creation as Social Impact: The act of regularly producing free content is an act of giving back to the community, creating social impact by raising awareness and educating the audience about possible solutions.
  • Balancing Artistic Expression and Business: Musicians to see themselves are both artists and content creators, and can pursue artistic expression and build a sustainable business model.
  • One-on-One Conversations Add Value: Understanding the audience’s needs and providing a space for them to be heard contributes to the overall impact of the musician in their community.

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As a concert pianist, and former University professor turned 7-figure entrepreneur, Fabiana has helped thousands of musicians create scale their businesses while also winning back their time to focus on what matters most to them.

Prior to becoming a business strategist for musicians, She co-founded a nationally-featured music academy in 2011 called Superior Academy of Music®, and since 2016, she and her husband have managed it remotely across the country. By putting her business on autopilot, not only has the business benefited from them being able to work ON the business rather than IN the business, but it has also grown in efficiency and profitability.

Fabiana was the Founder and Director of the University of North Texas Music Business and Entrepreneurship Program for five years from 2016-2021. In this role, she spearheaded the creation of a major initiative that helped musicians launch their own businesses, win tenure-track University teaching positions, and gain arts administration jobs. The program was ranked among the top 15 music business schools in the country by Billboard Magazine during the entire 5 years she was leading it. She’s also maintained an active performing career playing in venues nationally, internationally, and virtually.

In 2020 she launched her signature online business mentorship program, using her Musician’s Profit Umbrella® method, which helps musicians all around the world package their skills into an online brand that allows them scale their businesses while also winning back their time. Her clients have been able to create six-figure income streams, 10x their revenue, step out of overwhelm and burnout, and design a completely new way of living.

In 2021, she took the entrepreneurial plunge and quit her full-time University job in order to focus on creating a lifestyle that embraces ease and flow, free from burnout, and that allows her to focus on her coaching business, her performing/speaking career, her family, and her overall state of wellbeing. She now help musicians unify their skills and scale their online music businesses to create rapid financial expansion and purposefully design their lives in alignment with their values and lifestyle goals.

Balancing The Premium Rates Of Your Music Business With Your Social Impact In The Community

Musicians Creating Prosperity: A Music Business Guide To Freedom