In this episode, Dr. Fabiana Claure explores the synergy between a premium online music business and social impact.
She addresses the concern of leaving some behind due to affordability, offering strategies like free content creation, brand building, and value addition. Fabiana also emphasizes content creation as an act of giving, showcasing how musicians are natural contributors to beauty and emotional expression. She guides musicians in reconciling the tension between premium offerings and accessibility, urging them to view online content as a storefront for building awareness.
Also in this episode:
- Focus on Premium Clients: Attracting fewer but committed clients who resonate with your vision and values.
- Address Concerns of Affordability: The valid concern of leaving behind individuals who cannot afford premium programs and aims to provide strategies to reconcile this tension.
- Use Free Content for Brand Building: Create free content like live shows, webinars, and other resources to build brand awareness, educate the audience, to establish your name in the community.
- Content Creation as Social Impact: The act of regularly producing free content is an act of giving back to the community, creating social impact by raising awareness and educating the audience about possible solutions.
- Balancing Artistic Expression and Business: Musicians to see themselves are both artists and content creators, and can pursue artistic expression and build a sustainable business model.
- One-on-One Conversations Add Value: Understanding the audience’s needs and providing a space for them to be heard contributes to the overall impact of the musician in their community.
Apply for a free Scalable Business Audit here.
Join my FREE Masterclass: https://musiciansprofitmasterclass.com/
Download my Music Business Freedom Guide: https://musicbusinessfreedom.com/
Musicians Creating Prosperity Live Event: Join Fabiana Claure for the Musicians Creating Prosperity Live Event in South Florida! This unique event will bring together musicians from around the world for an immersive experience focused on building and scaling online music businesses. The event will cover essential topics such as business strategies, marketing, finance, communication skills, and the use of AI, while also emphasizing wellness and lifestyle balance.
GET YOUR TICKET HERE: www.musicianscreatingprosperitylive.com
For more resources and information on Fabiana’s offerings visit: https://fabianaclaure.com/
Connect with Dr. Fabiana Claure: Instagram | LinkedIn | Facebook | Facebook Group | Email
About Dr. Fabiana Claure
Fabiana, a concert pianist turned successful entrepreneur, co-founded Superior Academy of Music® in 2011 and managed it remotely with her husband from 2016, driving increased efficiency and profitability. Simultaneously, as Founder and Director of the University of North Texas Music Business and Entrepreneurship Program (2016-2021), she pioneered initiatives aiding musicians in business launches and program recognition. In 2020, she launched her online mentorship program, utilizing the Musician’s Profit Umbrella® method to help musicians globally scale their businesses. Transitioning from academia in 2021, she now focuses on coaching, performing, and speaking engagements while assisting musicians in expanding their online music businesses for both financial growth and meaningful life design.
Balancing The Premium Rates Of Your Music Business With Your Social Impact In The Community
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