Dr. Fabiana Claure shares how to scale your music business without sacrificing more time. Through inspiring case studies, learn how musicians like Renee, Denise, and Kara transformed their income by consolidating skills and building online programs. Register for our upcoming masterclass here: musiciansprofitmasterclass.com

Also in this episode:

  • Identify Your Informal Skills: You likely possess valuable skills that others seek, such as finding gigs or overcoming performance-related injuries. They could form the basis of your business growth.
  • Reframe Growth Mindset: Consider consolidating your skills under an umbrella brand. By showcasing specific results and packaging your expertise, you can scale your business without sacrificing more time.
  • Diversify Offerings: Look beyond traditional models by incorporating diverse skill sets into your offerings.
  • Selective Clientele: Building an online program gives you autonomy to choose your clients, ensuring you work with those who appreciate your expertise and are willing to pay premium rates.
  • Leverage Collective Experience: Recognize that what comes easy to you can make a significant difference to others, forming the basis of your business model.
  • Strategic Positioning and Pricing: Convey your value effectively and set prices that reflect the worth of your offerings, potentially leading to substantial growth in your business.

Apply for a free Scalable Business Audit here.

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As a concert pianist, and former University professor turned 7-figure entrepreneur, Fabiana has helped thousands of musicians create scale their businesses while also winning back their time to focus on what matters most to them.

Prior to becoming a business strategist for musicians, She co-founded a nationally-featured music academy in 2011 called Superior Academy of Music®, and since 2016, she and her husband have managed it remotely across the country. By putting her business on autopilot, not only has the business benefited from them being able to work ON the business rather than IN the business, but it has also grown in efficiency and profitability.

Fabiana was the Founder and Director of the University of North Texas Music Business and Entrepreneurship Program for five years from 2016-2021. In this role, she spearheaded the creation of a major initiative that helped musicians launch their own businesses, win tenure-track University teaching positions, and gain arts administration jobs. The program was ranked among the top 15 music business schools in the country by Billboard Magazine during the entire 5 years she was leading it. She’s also maintained an active performing career playing in venues nationally, internationally, and virtually.

In 2020 she launched her signature online business mentorship program, using her Musician’s Profit Umbrella® method, which helps musicians all around the world package their skills into an online brand that allows them scale their businesses while also winning back their time. Her clients have been able to create six-figure income streams, 10x their revenue, step out of overwhelm and burnout, and design a completely new way of living.

In 2021, she took the entrepreneurial plunge and quit her full-time University job in order to focus on creating a lifestyle that embraces ease and flow, free from burnout, and that allows her to focus on her coaching business, her performing/speaking career, her family, and her overall state of wellbeing. She now help musicians unify their skills and scale their online music businesses to create rapid financial expansion and purposefully design their lives in alignment with their values and lifestyle goals.

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