Dr. Fabiana Claure explores the transformative concept of “the one thing” for musicians and their music business.

She shares insights from her journey, guiding listeners to streamline their messaging and attract ideal clients. Learn how to identify your unique strengths and experiences, crafting a clear and compelling brand identity. Discover the importance of intentionality, passion in communicating your message effectively, and realizing the potential of your “one thing” to stand out in the competitive music industry.

Also in this episode:

  • Identify Your “One Thing”: Streamline your messaging by pinpointing the main aspect of your identity or expertise that sets you apart in the music industry.
  • Simplify Your Brand: Avoid confusion by focusing on a singular aspect of your career or skillset, rather than spreading yourself too thin across multiple interests.
  • Craft a Compelling Message: Create a clear and concise narrative around your “one thing” to resonate with your audience and attract ideal clients.
  • Evolve Your Focus: Recognize that your “one thing” may evolve over time, adapting to changes in the industry and your own journey as a musician.
  • Embrace Your Unique Identity: Celebrate the collection of experiences and skills that make you who you are, leveraging them to define your brand and value proposition.
  • Drive Meaningful Connections: Communicate your passion and purpose authentically to pave the way for lasting relationships and prosperity.

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As a concert pianist, and former University professor turned 7-figure entrepreneur, Fabiana has helped thousands of musicians create scale their businesses while also winning back their time to focus on what matters most to them.

Prior to becoming a business strategist for musicians, She co-founded a nationally-featured music academy in 2011 called Superior Academy of Music®, and since 2016, she and her husband have managed it remotely across the country. By putting her business on autopilot, not only has the business benefited from them being able to work ON the business rather than IN the business, but it has also grown in efficiency and profitability.

Fabiana was the Founder and Director of the University of North Texas Music Business and Entrepreneurship Program for five years from 2016-2021. In this role, she spearheaded the creation of a major initiative that helped musicians launch their own businesses, win tenure-track University teaching positions, and gain arts administration jobs. The program was ranked among the top 15 music business schools in the country by Billboard Magazine during the entire 5 years she was leading it. She’s also maintained an active performing career playing in venues nationally, internationally, and virtually.

In 2020 she launched her signature online business mentorship program, using her Musician’s Profit Umbrella® method, which helps musicians all around the world package their skills into an online brand that allows them scale their businesses while also winning back their time. Her clients have been able to create six-figure income streams, 10x their revenue, step out of overwhelm and burnout, and design a completely new way of living.

In 2021, she took the entrepreneurial plunge and quit her full-time University job in order to focus on creating a lifestyle that embraces ease and flow, free from burnout, and that allows her to focus on her coaching business, her performing/speaking career, her family, and her overall state of wellbeing. She now help musicians unify their skills and scale their online music businesses to create rapid financial expansion and purposefully design their lives in alignment with their values and lifestyle goals.

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