Dr. Fabiana Claure shares the framework she learned for a balancing of artistic passion with entrepreneurship on her music business.
From struggling to integrate her piano artistry with business ownership and motherhood, she discussed the framework of the “Musician’s Profit Umbrella®.” Drawing inspiration from historical women musicians like Clara Schumann, Dr. Claure guides listeners on creating a business model that seamlessly combines artistry and profitability. Learn how to consolidate diverse skills, monetize creativity, and build a unique brand.
Also in this episode:
- Struggle with Integration: This struggle included balancing time spent on artistic pursuits with the demands of running a business and being a parent.
- Monetization Dilemma: Struggling with the idea of not making money directly from artistic endeavors unless it was a well-compensated performance.
- Role Model Influence: As a professor, Fabiana felt the responsibility to be a role model for music students, showcasing how it’s possible to integrate creativity and artistry with building a successful career, especially for those pursuing degrees in music.
- Research and Inspiration: Fabiana conducted research on successful women musicians from the 19th and early 20th centuries who were also entrepreneurs. This research served as inspiration and provided insights into how these women managed to thrive both as musicians and business owners.
- Umbrella Framework: The development of the “Musician’s Profit Umbrella” framework involved the idea of building a business behind artistic pursuits. This framework encourages musicians to see themselves as the sum of all their skills, integrating their creative side with profit-producing avenues.
- Harmony between Artistry and Business: Instead of solely relying on direct income from artistic endeavors, building a broader online business allows musicians to monetize creativity while also creating brand visibility, credibility, and a harmonious connection between artistry and profitability.
Apply for a free Scalable Business Audit here.
Join my FREE Masterclass: https://musiciansprofitmasterclass.com/
Download my Music Business Freedom Guide: https://musicbusinessfreedom.com/
Musicians Creating Prosperity Live Event: Join Fabiana Claure for the Musicians Creating Prosperity Live Event in South Florida! This unique event will bring together musicians from around the world for an immersive experience focused on building and scaling online music businesses. The event will cover essential topics such as business strategies, marketing, finance, communication skills, and the use of AI, while also emphasizing wellness and lifestyle balance.
GET YOUR TICKET HERE: www.musicianscreatingprosperitylive.com
For more resources and information on Fabiana’s offerings visit: https://fabianaclaure.com/
Connect with Dr. Fabiana Claure: Instagram | LinkedIn | Facebook | Facebook Group | Email
About Dr. Fabiana Claure
Fabiana, a concert pianist turned successful entrepreneur, co-founded Superior Academy of Music® in 2011 and managed it remotely with her husband from 2016, driving increased efficiency and profitability. Simultaneously, as Founder and Director of the University of North Texas Music Business and Entrepreneurship Program (2016-2021), she pioneered initiatives aiding musicians in business launches and program recognition. In 2020, she launched her online mentorship program, utilizing the Musician’s Profit Umbrella® method to help musicians globally scale their businesses. Transitioning from academia in 2021, she now focuses on coaching, performing, and speaking engagements while assisting musicians in expanding their online music businesses for both financial growth and meaningful life design.
“The Musician’s Profit Umbrella®”: Balance In Artistry And Entrepreneurship To Build A Unique Brand For Your Music Business
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