Today’s post is going to be shorter than usual yet still very impactful.
Today I’m going to share 4 key questions that I ask my clients to help clarify their purpose and design a compelling offer.
You can also use these four questions as a benchmark to assess “is my personal brand as compelling as it could be?”
If it’s not, learning from my emails and free Facebook Community, Musician’s Creating Prosperity™, are both wonderful places to start.
What do you stand for? This question really relates to the transformation that you want to create for your clients, and how you plan to bring that transformation about.
What are you against?What agitates you within your industry? Where are music students and coaching clients being underserved? What do you want to change about the “way things are done?”
What is your WHY?This question transcends your business itself and really speaks to your life’s purpose on a higher level. What is your ideal lifestyle? What creative goals do you have for yourself? How do you want to be remembered by your family, friends and peers?
What is your zone of genius? What can you let go of doing in order to step into your next level of growth? What skills do you already excel at and can continue to develop to not only increase your profitability but also your visibility.
I’m curious, which one of these questions is resonating the most with you?
Did you immediately get a certain gut feeling as you read the words on your screen?