Fabiana Claure
Pianist - Business Coach for Musicians

The Musician's Profit Umbrella™

Business Coaching for Musicians, Educators, and Arts Leaders

Are you a musician, or any other type of creative, educator, or arts leader, wanting to create new income streams while also balancing your work, artistic career aspirations, and family life?

Would you like to expand your impact and reach a larger, more global community?

Are you frustrated with the limitations of your work situation and wonder how you could do things differently and more efficiently to become more prosperous - while also being able to incorporate your creative, artistic, and personal interests?

Odds are that if you are reading this, you are a high-achiever and highly driven person looking for better ways to live your life.

You've been able to achieve incredible success and want to reach the next level without having to put your nose to the grind and push through in order to get results.

You may wonder if there are better ways to create financial abundance without experiencing burn out, overwhelm and having to sacrifice your artistic dreams or family life.

What if the way you got to this point in your life is not necessarily the way you will get to the next? Something needs to change.

I understand.

If you’re anything like most musicians in this world, chances are you’re thinking …

“You can’t have a music business that feeds your artistic soul AND makes money – that’s just not how the world works. So I’ll always have to choose one or the other – and never be fully satisfied.”

I get it, of course. That’s what the music industry has taught us all to believe for so long – and it keeps us controlled and trapped in low-paying, soul-destroying jobs, because we don’t believe there’s any other way to make a living as a musician–entrepreneur.

But let me tell you my story.

I've experienced first hand how challenging it can be to balance artistic, professional, and personal pursuits.

Even though I had been a pianist all my life, as I completed my doctoral degree and became a business owner, and later a mother, I found myself in moments where my artistic side took a backseat.

I was pursuing a highly successful career but was overly consumed by my business and could not find a justifiable way to create artistic projects that would align in synergy with my entrepreneurial endeavors.

There was something missing. This caused me great sadness, burnout, and even grief for a life that once was active as a performing musician.

When I delegated my music academy and became a University music entrepreneurship educator, I helped hundreds of musicians build businesses and pursue their dream careers. In the process, I discovered how to change my reality to be able to fulfill my own artistic, professional, personal, and financial goals.

I was able to bring back my artistry in a way that became an integral part of my life, my brand, and my business.

The best part of it was that this strategy also helped me be more efficient and flowing in my professional activities while also enabling me to create new income opportunities!

The truth is, the world is changing. The gatekeepers of the classical music industry no longer have the control – access to music performances and teaching is longer in their tight grip.

And that means there are worlds of opportunities opening up for you to get out there and not only create the kind of music business that lights up your creative spirit …

But also connect directly with people who are crying out for your genius, and will happily pay for it…!

I’m here to tell you there IS a way to build a profitable music business that also feeds your artistic soul.

And the quickest way to get there is with my Musician’s Profit Umbrella strategy.

What if you could incorporate your artistic projects into your business activities so that you can achieve both financial freedom AND creative fulfillment?

The Musician's Profit Umbrella™ strategy

I achieved most of my career milestones by embracing all the different areas of my personal and professional life and designing a "brand umbrella," which allowed me to create a unified sense of identity and create new income opportunities.

This strategy allowed me to co-found a multi-six-figure business called Superior Academy of Music ten years ago, where I created a program to help empower students through music education.

It also enabled me to effectively position myself in the academic job marketplace and to be appointed Founder and Director of the University of North Texas Music Business and Entrepreneurship program.

In this role, I spearheaded the creation of a major initiative that helped musicians launch their own businesses, win tenure-track University teaching positions, and gain arts administration jobs. Under my leadership, the UNT Music Business and Entrepreneurship program earned national recognition by being ranked among the top 15 music business schools by Billboard magazine for 4 years in a row.

Designing my brand umbrella also allowed me to keep my artistic side alive by creating several projects that blended my various interests and personal background, such as "A Piano Journey Through Latin-America" and most recently a multimedia lecture-recital called "Women as Musician Entrepreneurs." 

Using this approach, I’ve also helped my coaching clients develop their businesses through a renewed sense of artistic inspiration that led to action and positive results reflective of their full beings.

Because of what I've been through and the lessons I've learned along the way, I'm now on a mission to help musicians and arts leaders become artistically and financially empowered to pursue a career path that inspires them while positively impacting those around them.

You can read more about my story here and here. You can also read my 4-part blog series on how I help musicians integrate their creative, artistic, and personal sides into their businesses by clicking here (part I, II, III, IV).

All these experiences led me to create my signature blueprint called The Musician's Profit Umbrella™, a transformational experience that helps musicians clarify their vision, unify their strengths, and create new income so that they can enjoy a financially-empowered, artistically-fulfilled, purpose-driven, and family-centered life.

Through the Musician's Profit Umbrella™, I'll guide you and offer you personalized support to effectively structure yourself and/or your organization around a larger all-encompassing brand umbrella. 

Using innovative, scalable online music business models and forward-thinking industry trends, I’ll teach you key business principles and show you how these apply to the context of music and a career in the arts. 

I’ll also share specific tools and resources to help you understand and discover how this brand umbrella can facilitate a deep transformation for yourself as well as for your audiences or clients.

This is the entrepreneurial approach from which I’ve designed my life, and from which I help my clients design theirs.


The Musician's Profit Umbrella™ Group Program

A transformative 6-month experience for creating new income by clarifying your vision and uniting your strengths so that you can enjoy a financially-empowered, purpose-driven, artistically-fulfilled,
and family-centered life.

When you complete this program and have created and implemented your very own Musician’s Profit Umbrella™, you will be in a place where you finally understand how the various facets of what you do and who you are can become assets and allow you to create new income while also significantly freeing up your time.  

You’ll be able to enjoy living in a reality where not only are you helping others through your expertise, but you’ll also be constantly learning and growing through your business and through your pursuits of creative and artistic projects. You will be able to dedicate quality time to your family and kids, without having financial worries that don't let you be truly present.

You’ll have developed the skills and mindset to enable you to reiterate this blueprint in as many versions of your Musician’s Profit Umbrella as you’d like to. You'll understand the steps needed to turn a concept into reality and to develop a robust business infrastructure behind any idea that you may wish to develop later on.  
What current MPU participants are saying:

"If you need a one-stop shop to pull together your superpowers, learn more about who you are, what you want to give to the world and have consistent support while accomplishing all - look no further than Fabiana Claure and her MPU program. I'm forever changed in the best way possible!"

"I have experienced such change in the MPU program, that the only way I have to move is forward.  Fabiana has shown me a new model for teaching and running my business that I didn't know existed.  Even though I'm in the developing stages of my business,  she continues to propel me in the right direction.  I have also enjoyed the other women in my group and I'm just in awe of each one of them.  They all inspire me."

"I found the MPU to be a very personable program in a group setting. Fabiana's experience as a business owner and a professor made sense so much during the training."

Exploring new possibilities

I believe in a new reality where through all the challenges we are living as a society today, musicians can take inspired action that creates artistic and financial opportunities for themselves.

Through my work and experience as a pianist, educator, entrepreneur, and business coach for musicians, I will help you:
  • Unite all the various aspects of your personal and professional life in order to create a more impactful and profitable brand

  • Design a financially empowered life that also incorporates your artistic, creative, and personal interests

  • Balance your current professional and artistic projects in a financially sustainable way, while still being able to support and be there for your family

  • Create a lifestyle and routine in which you feel inspired and challenged on a regular basis, impacting your overall sense of fulfillment⁣

  • Restructure your professional projects and normal schedule to be able to spend more time with what matters most to you

Could this be for you?

If you are someone who:
  • Pursues many activities as a multi-faceted musician and wants to gain clarity and direction in order to maximize your career potential and financial opportunities

  • Gets excited by the thought of creating an overarching brand that will allow you to unify our strengths, increase your income and artistic fulfillment, magnify the overall impact of your work, while also balancing family life and other personal priorities

  • No longer wants to be caught up in a hamster-wheel lifestyle, and instead is committed to living an artistically-fulfilled, purpose-driven, family-centered, and financially-empowered life.

  • Wants to create more space for self-care and family time in a way that allows you to keep the momentum in your artistic and business endeavors

  • Is skilled as a musician and is willing to explore how your non-musical skills could also be an important asset to help design and execute a career building project.

  • Wants to feel part of a larger community of like-minded musicians and build meaningful relationships.

  • Values feeling a sense of empowerment towards your career and is interested in taking action to accomplish your goals.
Then you may be the perfect fit for my high-end group program!

"We have been profitable since our first month in business..."

"She pushes to bring the absolute best in you..."

"Fabiana has supported me in multiple entrepreneurial ventures, including opening a music store and expanding an existing arts nonprofit. Through Fabiana's eyes, I've learned to see opportunities instead of hurdles.

Fabiana has been someone I go to for support, advice, or a push when I'm feeling bogged down by everything that needs to get done.

While I've learned many things from working with Fabiana, my biggest takeaway is to just do it. Just take action. Just start somewhere.  In addition to helping me with my own doubts, Fabiana provided specific tools and resources to ideate, plan, and stay focused on my endeavors. She truly leads by example, and I continue to be amazed by how much she achieves because of her "can do" spirit and optimism.

Owning and operating a music store with my husband and repair specialist, Tony Barrette, has been an exciting journey. We have been profitable since our first month in business and have grown our inventory asset to five times its original value in just two years. Recently, I was hired at the Dallas Symphony as the Director of Education. I will always be grateful to Fabiana for helping me get to where I am today!"

Dr. Jen Guzman
Director of Education
Dallas Symphony Orchestra
"My biggest shift when it came to meeting and being mentored by Fabiana was that she helped me believe in stepping into my big ideas. The goals that scare me because of their seeming weight and long-distance are the ones that she followed with me into detailed points. In every session of putting together a detailed and workable business plan, Fabiana pushed me beyond my comfort zone. She wouldn’t let me take any easy ways out, but questioned my motive and intention behind every decision I made along my path. This inspired a completely fresh way of thinking for me.

After enough time of coming into our sessions, it became such a wonderful impulse to push for my most excellent, most clarified ideas. It also became clear how much I needed to be intentional about every detail relating to my business/artistry - from how I present myself, to how I connect and interact, to the product/s I deliver.

Fabiana believes that each person has the ability to bring wealth to the world in way of their personal gifts, ideas and ability. She pushes to bring out the absolute best in you and helps you find ways to plan your footsteps along your own yellow brick road toward your goals. I miss every session, and would recommend her mentorship to the highest degree. She is a phenomenal, inspiring and wonderful person, musician, teacher and mentor and will help you transform the way you envision your own goals as well as bring to light the incredible capacity for brilliance that exists if you are brave enough to look a little further."

Callandra Youngleson
Jazz vocalist, educator, composer and collaborator living in Chicago, originally from Johannesburg, South Africa

Program details

The 2020 program is currently full.  The next program will start in February 2021 and enrollment is now OPEN!
Early bird incentives are available for those who are accepted into the program and enroll before the end of the year!

Payment plan available. Limited enrollment.

Your Musicians Profit Umbrella™ experience will include weekly training & inspiration delivered in a combination of:

 - Direct and highly personalized support from me for the entire 6-months
 - An extensive training vault you can learn from at your own pace covering a wide range of topics including online and scalable music business models, marketing, customer research and  job-searching strategies, mindset concepts, implementation tools, actionable-steps guides + more
 - Templates and swipe files for rapid implementation
 - Two 1:1 coaching intensives with me
 - Live video group coaching calls 3 x month with me for opportunities for personalized feedback
 - Monthly implementation sessions for increased accountability
 - Private online group where members can request direct feedback from me on a regular basis and also connect with fellow program  members
 - Group community with opportunities for relationship building, collaboration, motivation, and a larger built-in support system
 - Accountability partner for additional learning experiences and greater opportunities for relationship building
 - Bonus sessions with inner-circle guest experts
- All extra special trainings offered during the course of the program
- VIP ticket to Musicians Profit Umbrella LIVE virtual retreat in 2021.

The best part of this

You'll learn the specific strategies and tools I used over the past 10 years to:
- create a multi-six figure business that now runs in another part of the country - without me
- win a University position and place the program on top national rankings
- create multiple artistic programs and book performances around the country
- create a thriving online coaching business in the middle of a pandemic while integrating my creative and artistic projects INTO my business
- help hundreds of other musicians do the same

Program framework

Phase 1 - Looking Inward and Clarifying Your Purpose
I'll guide you in creating an internal assessment that will help you clarify your vision, understanding your soul essence, and prompt you to make decisions regarding what to grow and what to eliminate or phase out in your life. We'll address mental blocks and help reframe your perspective on what can be possible for your career and for your life.
Phase 2 - Looking outward and discovering opportunities
Here I'll show you how to explore your market and discover problems that need solutions. I'll guide you into learning how to research existing models and get inspiration from examples of musicians and/or arts organizations who’ve demonstrated the successful results of creating a brand umbrella. You'll learn how to research the needs of potential clients and understand how to match your skills with true problems for your industry. I'll guide you in assessing which problems you could tackle through your own business value proposition.
Phase 3 - Designing The Solution
Based on all the findings from phase 2, I'll help you understand how to solidify what solution you could provide based on the existing options and problem points both for your audiences/clients as well as for yourself. I'll help you objectively conceptualize what activities could seem most appealing and effective given your unique interests and backgrounds. I'll guide you in deciding whether your want to create something new or expand on what you are already doing, in a way that creates more exponential growth and impact. You'll learn how to narrow everything down by creating a brand positioning statement, and a specific plan to begin implementing the execution of the idea or unifying concept. In this phase, you'll clarify your offering, pricing, timeline, and financial projections.
Phase 4 - Integrating your Creative, Artistic, and Personal Side into your Musicians Profit Umbrella™
I'll help you understand how to integrate all the different elements of your personal, professional, and artistic identity into your business so that you can create a financial engine that also gives you a reason to continue practicing and developing your artistic projects. 
Phase 5 - Implementation and Action Taking
Here I'll guide you on implementing the action steps outlined in phases 3 and 4 and will continue refining your plan as interactions occur with your intended audiences and clients. Here is where the process becomes more daring as you will be proactively creating the needed visibility to get people around you and to gain attention to your business proposition. I'll show you how to pursue as many interactions as possible with your intended clients and refine your business plan based on feedback and concerns expressed in these interactions. You'll be able to fine-tune your plan in order to better address the current problems and needs of your intended audience.
Phase 6 - Putting Everything Together, Reflect and Improve
In this final phase, I'll help you consolidate everything you've created in this experience and review what worked and what didn’t. Together we'll strategize which elements of the business can stay and which may need to be modified or eliminated. By reflecting, reviewing, and revising what you've done and how your umbrella brand was received in the world, you'll be able to strengthen your business and develop valuable tools to continue your entrepreneurial journey with clarity, purpose, artistic fulfillment, and financial freedom.

"Reality, creativity, and persistence, is the Fabiana formula that gets you to where you want to go..."

"I still utilize some of Fabiana's techniques and methods..."

"Rarely when we start are we thinking of how we’re going to reconcile that vision of an artist with financial reality. One of the most important things that Dr. Claure starts is breaking down what the reality of what our industry is: how we make money, what streams of income there are, what opportunities there are, what the data says about who is or isn’t successful. First of all, understanding what that is, and then being able to reconcile some of our more personal needs into that reality....however, while that reality might be jarring to a musician, the next step is developing that sense of creativity.

The most important foundation of what she coaches all of her mentees is to make sure you have an understanding of this reality, but then take the creative soft skills that you’ve developed as an artist and are able to translate that into adaptability. I feel that she takes a holistic approach to how you are structuring a business.

Once you are able to match your creativity to reality, she really teaches the value of persistence. She herself is an extremely persistent and driven woman, and there is no way for that to not rub off on you. I really think the combination of these three things: reality, creativity, and persistence, is really the “Fabiana formula” that gets you to where you want to go. Not just in your entrepreneurial endeavors, but also in starting your career… I’m so happy and I feel that I get to contribute to the greater artistic world in a way that really meets my talents and I wouldn't be on this path now if it wasn’t for my time with Dr. Claure, so I cannot speak highly enough to my time with her….”

Carson Dorsey
Soprano and Senior Digital Presence Manager at Gannett | USA TODAY NETWORK
"Before I started working with Fabiana I was interested in becoming more entrepreneurial but had not fully embraced the practice as a lifestyle. After studying with her, I developed far better insight into the implementation of music entrepreneurship into my professional career and my business.

I now serve as Assistant Professor of Arts Management & Entrepreneurship at Baldwin Wallace University, where I still utilize some of Fabiana's techniques and methods from my time as her student as well as in the day to day operations of my business."

Dr. Sean Murphy
Assistant Professor of Arts Management and Entrepreneurship
Baldwin Wallace University

What sets the Musician's Profit Umbrella™ program apart?

A key differentiator in my program is the fact that I’ve not only learned about these skills by being a professional musician and researching the field of the music business and entrepreneurship, but  I’ve also actually experienced what it's like to start and successfully run a business through my music academy, strategically delegate it to continue running without me, and successfully expand my expertise and impact through a thriving online coaching business.

As a music entrepreneurship educator, I’ve learned how to break down key steps and business strategies in order to effectively teach other musicians how to create their businesses and launch their careers without sacrificing their artistic dreams or family life.

In addition to creating businesses and income opportunities for myself, I’ve also learned how to leverage my expertise in a way that made me stand out and become invited to lead a University music business program.

In summary, I’ve been on both sides of the music and business worlds and I know what it’s like to create a professional music career and several businesses, while also raising kids and taking care of my family.

I'm deeply committed to helping musicians ignite their limitless life through financial empowerment and creative fulfillment.

Yes, I want this! Book your call and discover if this is for you.

"She also gave me the courage to not be afraid, anymore, of pursuing a career in music."

"I want to thank Professor Fabiana Claure for helping me finish my website and for helping me build my music career. I took Professor Claure's Music Entrepreneurship and Career Development class and she helped me with my vision of building a music school for children by helping me develop a 15-page business plan (with powerpoint slides that illustrate the plan) to pitch to potential investors after graduation.

She also gave me the courage to not be afraid, anymore, of pursuing a career in music."

Jackson Eli

"The experience was unparalleled..."

"With Dr. Claure's assistance, I was able to adjust and fine-tune in ways I wasn't able to do on my own."

"Before working with Dr. Claure, I knew that I had a good idea but wasn't sure how to make my idea into a full-blown business.  My biggest fear was wasting time and money on a business that wouldn't be successful.  I was struggling with how to put it all together.

I already have a small business that is doing well but I built that without a focused plan, just an idea, hope and passion.  I now have something to execute to and keep me focused and on track. I was able to see the holes in my plan.  

With Dr. Claure's assistance I was able to adjust and fine-tune in ways I wasn't able to do on my own. Right now I am in the building process with my technology, it will be a while before I can launch, but I know when my online program is ready, I will be ready to sell it and market it successfully."

Whitney James
Jazz singer
"I was a part of the inaugural class of students to take Dr. Claure’s music entrepreneurship courses at UNT. My time in Dr. Claure’s courses was positive and helpful, equipping me with additional tools to grow and sharpen my business acumen as a musical entrepreneur. The experience was unparalleled in that it was not just an entrepreneurship course, but one specifically geared towards me as both a singer-songwriter and music therapist running an arts-based health and wellness business."

Kamica King, MA, MT-BC
Board Certified Music Therapist

Book your call and discover if this is for you.