Fabiana Claure
Pianist - Business Coach for Musicians
by Fabiana Claure on November 10th, 2020

This is the first in a four-part series where I’ll be sharing my process for aligning our artistic and creative sides into our businesses so that we can become both financially empowered and creatively fulfilled.

As music students, we are taught to practice practice practice. The pursuit of artistic excellence becomes our central focus, rather than worrying about the business side of things.

When we graduate, we realize we have to get out of the practice room and learn the business side of music in order to make a living.

The rite of passage for musicians to learn how to make a living through their art is usually quite intense since without these skills it is difficult to survive.

Then, once we learn how to make a living as musicians, we eventually achieve relative financial stability. We get into a routine usually consisting of multiple income streams - many of which don’t necessarily involve active music-making.

While our economic situation is stabilized, we often become consumed by daily activities. As a result, we can forget why we started and lose sight of the driving artistic force and inspirational activity that made us become who we are.

Some mid-career musicians find financial stability with jobs that don’t necessarily involve active music-making, and they’re okay with letting their artistic side become dormant. They may find new creative avenues and sources of motivation and inspiration.

But for others, continuing without fueling their artistic and creative side can erode a hole in their souls. Without realizing, they’ve put away the main creative pursuit which made them who they are, the thing that made them practice for hours and hours, their musical passion.

Neglecting their artistic side can eventually take a toll on their sense of purpose, their enthusiasm for their work (even if they are financially successful in the process), and can leave them feeling stuck. I know this because I experienced this first hand and have also seen it while working with my clients.

Tomorrow I’ll share why acknowledging this artistic gap can be the first step in changing the course of our businesses and of our sense of creative fulfillment.

In the meantime, I’d love to know if you have ever felt this way. Let me know in the comments. 

by Fabiana Claure on November 2nd, 2020

After over a year in the making, I'm so excited to invite you to join me as I present my multimedia lecture-recital entitled: "Women as Musician-Entrepreneurs: An Exploration of Fanny Mendelssohn, Clara Schumann, and Teresa Carreño's Works and Career Ventures."

This project was created thanks to a UNT fellowship I received in the fall of 2019. I was able to take a semester off from teaching and administration to immerse myself in my research to create this program. I had the wonderful opportunity to collaborate with the award-winning documentary film-maker, Tania Khalaf in creating a series of short films to go along with the piano performances and spoken remarks.

The program was selected to be presented at the College Music Society's National Conference in Louisville, KY last fall. I traveled with my then 5-month old son to present a portion of the program and had some wonderful responses from the attendees.

The program was originally set to be presented live in the Denton/Dallas area in March 2020. Once the pandemic hit, the program had to be postponed. Here is a video where I shared more insights into what to expect during the in-person version of the program.

Since I couldn't present the program in person this year, I decided to jump on the online wagon and present an adapted version of my program to be presented virtually worldwide.This online version of the program does not include the films (due to copyright issues) but instead, it includes a multimedia adaptation of the films as well as piano performances and spoken remarks.I'm also excited to be able to connect with all of you after the performance via a virtual reception. Throughout the program, you'll be able to share your comments and post questions in the chatbox feature.

After the recital is over, we'll meet in a special virtual room where I'll be able to answer your questions live. We'll be able to include up the first 20 people with audio and video in the virtual reception room and the rest can join via the chatbox feature.

It will be a wonderful event and I'm so looking forward to sharing with you what I discovered while researching the lives and works of these three amazing women.

You may purchase your tickets by clicking here.
Looking forward to connecting with all of you on Nov. 15th!

by Fabiana Claure on October 30th, 2020

Earlier this year, when I started my online coaching program and Facebook group as a women-only community, I was in a process of self-discovery. I was inspired by the research I was immersed in while preparing my multimedia lecture-recital “Women as Musician-Entrepreneurs.”

I was also trying to figure out for myself how to balance all the various pursuits I was involved in and had recently given birth to my second son. I was experiencing becoming a new mother all over again. I was inspired to help other women overcome many of the same obstacles I had faced and significantly improve their lives.

And my Musician’s Profit Umbrella™ group coaching business for women musicians was born through that.

The next steps proved to be incredibly rewarding and transformational from both a business and personal standpoint.

>I launched my program.
>I filled my group.
>I reached my goals.

In the process, I witnessed a pandemic followed by the disruption of the music industry and our society in general.

It became more relevant than ever for musicians to understand how to expand the notion of what is possible in our industry, and to realize the new ways we could reinvent ourselves in order to create new income streams. As musicians we needed not only to survive the crisis but reinvent ourselves and in order to come out stronger at the end.

Through my work coaching women only in my program and watching the changing trends of our industry, I’ve realized the power of bringing in other people to this conversation so they can witness the incredible ways we can all think when they are in a nurtured environment.
This led me to want to expand my initial community of women musicians to also include people from all genders.

I help musicians expand their impact, create new income streams, connect their creative side with their business pursuits, and become free of dependencies on external gatekeepers.
I’ve enjoyed sharing these perspectives with my students and also with my clients and know there are still so many more people out there I could include in these conversations.
I shared in my group coaching program my decision on wanting to be more inclusive and diverse in the populations I serve in my business.

The response was overwhelmingly positive. Even though there has been a wonderful sisterhood bond fostered through the program, my clients were very enthusiastic about the fact that bringing in additional perspectives and voices would only strengthen our positions as agents of change in the entrepreneurial and musical words.

They pointed out the fact that my message and the teachings I’ve shared really transcend gender.

In fact, I have been already helping musicians, regardless of gender, create new income streams and expand the impact of their careers through my work as a music business and entrepreneurship educator in higher education long before starting my online coaching business.

Therefore, all these reflections and experiences have helped me shape my expanded version of what I do to include musicians of all genders.

As a result, I'm now opening my group coaching program and free Facebook group to all musicians and creatives.

My FB group is now called....


As part of the conversations we’ll have in this group we’ll talk about how to lead a life through the pursuit of prosperity and creative fulfillment, the welcoming of abundance and affluence in your life, and the strategic positioning of yourself as a musician not as a commodity, but as a necessity.

Through this harmonious balance of artistic fulfillment, creativity, and a business-savvy welcoming of affluence, you can have both the tool and the fuel to move forward to create your impact and your legacy.

>It can’t be all about the art (because you’ll run out of fuel to pursue the art).
>It can’t be all about the money either (because you won’t have a vehicle to run).
>It has to be a balance of both.

The financial engine has to feed the abilities of your creative life.

As musicians, we are all part of a professional group of people who love what they do so much that they are willing to do it for free. That tendency can be dangerous because we don’t often pursue a profit. It’s not often in the intention of what we do. We do it out of love.

We don’t have to lose any love for music to position ourselves as a necessity, to allow ourselves to call in value and prosperity.

I am grateful for the sisterhood I have created through my online community and coaching program. Our conversations are so valuable, meaningful, impactful, and inspiring. I now want to open the conversation to all the other voices that can help us deepen our understanding and inspiration for what is possible in our industry and in our world.

I’m grateful to be able to share with all of you this evolution, this growth and expansion of my perspective and business processes.

In business and in life it’s important to remain flexible. As we are willing to evolve and adapt to our ever-changing environments, we can also help those around us do the same.

I’m a woman, I’m a mother, I’m a business coach and entrepreneur – I’m not abandoning the idea of empowering women and creating a space for women to feel inspired and uplifted, I’m expanding my reach and opportunities to serve a wider audience during these critical times.

If you have already joined my FB group then thanks for being a part of my community.

And if you haven’t done it yet, I’d love to welcome you and continue these conversations.

Click here to join my FB group Musicians Creating Prosperity!

I’ll see you on the other side!


by Fabiana Claure on October 23rd, 2020

Yesterday's NAMM Foundation webinar was very fun.

I connected with music students and educators from around the country. Their questions and insights were incredibly valuable and interesting.

I have so much hope for the future of our industry after hearing these students' perspectives and dreams.

You can catch the webinar replay by clicking on the image below. If you'd like to see my answers, scroll to minutes 30, 39, 42, and 1:02.

by Fabiana Claure on October 21st, 2020

It has been a pleasure to collaborate with the National Association for Music Merchants (NAMM) throughout the years.

The NAMM Foundation is a wonderful educational arm of this organization and provides many opportunities for outreach, advocacy, and education to music students and faculty throughout the country.

My first experience at NAMM was back in the year 2010 when my husband and I were in the process of starting our music school, Superior Academy of Music.

We attended the NAMM convention in Anaheim and established key partnerships that allowed us to open our Academy with state-of-the-art equipment and become an all-Kawai school.

In 2018 I was selected as one of fourteen music faculty members nationwide chosen to participate in the CMS-NAMM Summer Fellows Program. As part of this fellowship, I was invited to Nashville, TN to participate in the Summer NAMM convention.

In early 2019, I participated at the NAMM convention in Anaheim, CA as a speaker.

My NAMM experiences have had a tremendous impact in my work as a business coach for musicians and music entrepreneurship educators.

Not only have I gained valuable knowledge and expertise related to the many possible career avenues that exist in the music industry, but I've also developed relationships with incredible colleagues who are all highly committed to advancing the music profession both for themselves as well as for their students.

I have since always encouraged my coaching clients and my University students to learn about this organization and become involved.

If you haven't heard of NAMM before, I highly encourage you to become familiar with this amazing organization and consider attending one of their live conventions when things normalize.

Recently, I was invited to join their webinar series "Students & Faculty Speak Out: Career Prospects and Concerns"  to take place this coming Thursday, 10/22 from 11 am-12 pm central time.

I'll be answering questions presented by college music students and will be joined by esteem music colleagues.

Admission is free and you can learn more about the event and register to watch it live by clicking here.

I hope you can join this exciting discussion.

Below are some snapshots from their event page.