The Musician’s Profit UmbrellaĀ®
Business Coaching for Musicians, Educators, and Arts Leaders
Are you a musician, or any other type of creative, educator, or arts leader, wanting to create new income streams while also balancing your work, artistic career aspirations, and family life?
Would you like to expand your impact and reach a larger, more global community?
Are you frustrated with the limitations of your work situation and wonder how you could do things differently and more efficiently to become more prosperous – while also being able to incorporate your creative, artistic, and personal interests?
Odds are that if you are reading this, you are a high-achiever and highly driven person looking for better ways to live your life.
You’ve been able to achieve incredible success and want to reach the next level without having to put your nose to the grind and push through in order to get results.
You may wonder if there are better ways to create financial abundance without experiencing burn out, overwhelm and having to sacrifice your artistic dreams or family life.
What if the way you got to this point in your life is not necessarily the way you will get to the next? Something needs to change.
I understand.
If youāre anything like most musicians in this world, chances are youāre thinking ā¦
āYou canāt have a music business that feeds your artistic soul AND makes money ā thatās just not how the world works. So Iāll always have to choose one or the other ā and never be fully satisfied.ā
I get it, of course. Thatās what the music industry has taught us all to believe for so long ā and it keeps us controlled and trapped in low-paying, soul-destroying jobs, because we donāt believe thereās any other way to make a living as a musicianāentrepreneur.
I’ve experienced first hand how challenging it can be to balance artistic, professional, and personal pursuits.
Even though I had been a pianist all my life, as I completed my doctoral degree and became a business owner, and later a mother, I found myself in moments where my artistic side took a backseat.
I was pursuing a highly successful career but was overly consumed by my business and could not find a justifiable way to create artistic projects that would align in synergy with my entrepreneurial endeavors.
There was something missing. This caused me great sadness, burnout, and even grief for a life that once was active as a performing musician.
When I delegated my music academy and became a University music entrepreneurship educator, I helped hundreds of musicians build businesses and pursue their dream careers. In the process, I discovered how to change my reality to be able to fulfill my own artistic, professional, personal, and financial goals.
I was able to bring back my artistry in a way that became an integral part of my life, my brand, and my business.
The best part of it was that this program also helped me be more efficient and flowing in my professional activities while also enabling me to create new income opportunities!
The truth is, the world is changing. The gatekeepers of the classical music industry no longer have the control ā access to music performances and teaching is longer in their tight grip.
And that means there are worlds of opportunities opening up for you to get out there and not only create the kind of music business that lights up your creative spirit ā¦
But also connect directly with people who are crying out for your genius, and will happily pay for itā¦!
Iām here to tell you there IS a way to build a profitable music business that also feeds your artistic soul.
And the quickest way to get there is with my Musicianās Profit UmbrellaĀ®Ā program .
The Musician’s Profit UmbrellaĀ®Program
I achieved most of my career milestones by embracing all the different areas of my personal and professional life and designing a “brand umbrella,” which allowed me to create a unified sense of identity and create new income opportunities.
Ā This program allowed me to co-found a multi-six-figure business called Superior Academy of Music ten years ago, where I created a program to help empower students through music education.
Ā It also enabled me to effectively position myself in the academic job marketplace and to be appointed Founder and Director of the University of North Texas Music Business and Entrepreneurship program.
Ā In this role, I spearheaded the creation of a major initiative that helped musicians launch their own businesses, win tenure-track University teaching positions, and gain arts administration jobs. Under my leadership, the UNT Music Business and Entrepreneurship program earned national recognition by being ranked among the top 15 music business schools by Billboard magazine for 4 years in a row.
Designing my brand umbrella also allowed me to keep my artistic side alive by creating several projects that blended my various interests and personal background, such as “A Piano Journey Through Latin-America” and most recently a multimedia lecture-recital called “Women as Musician Entrepreneurs.”
Ā Using this approach, Iāve also helped my coaching clients develop their businesses through a renewed sense of artistic inspiration that led to action and positive results reflective of their full beings.
Ā Because of what I’ve been through and the lessons I’ve learned along the way, I’m now on a mission to help musicians and arts leaders become artistically and financially empowered to pursue a career path that inspires them while positively impacting those around them.
Ā All these experiences led me to create my signature blueprint called The Musician’s Profit UmbrellaĀ®, a transformational experience that helps musicians clarify their vision, unify their strengths, and create new income so that they can enjoy a financially-empowered, artistically-fulfilled, purpose-driven, and family-centered life.
Ā Through the Musician’s Profit UmbrellaĀ®, I’ll guide you and offer you personalized support to effectively structure yourself and/or your organization around a larger all-encompassing brand umbrella.
Ā Using innovative, scalable online music business models and forward-thinking industry trends, Iāll teach you key business principles and show you how these apply to the context of music and a career in the arts.
Ā Iāll also share specific tools and resources to help you understand and discover how this brand umbrella can facilitate a deep transformation for yourself as well as for your audiences or clients.
“Thanks to Fabianaās approach to āletās create something that is about all of you, all of your skillset,ā I am bravely ready to step into that world..”
āIt was a crazy leap of faithā¦I thought āIāll learn how to create an online businessāā¦I did get all of that, in the 6 month program with Fabiana, but I got so much more. For me, the deep dive into the personal, inner work that Fabiana talked about was a huge takeaway I wasnāt expecting. Thanks to Fabianaās approach to āletās create something that is about all of you, all of your skillset,ā I am bravely ready to step into that world and say this is my authority, what Iām about, and I have something to offer, and Iām ready to serve and support musiciansā
āI just made the necessary adjustments in my own finances in order to pay for Fabiana and to pay for her amazing program, and Iām so glad that I didā¦ā
āWhat Iāve come to discover and what Iāve since found out about myself is that really we afford anything we want to afford and I just made the necessary adjustments in my own finances in order to pay for Fabiana and to pay for her amazing program and Iām so glad that I didā¦..Fabiana has been a great sense of support and a great sense of peace because it is a rollercoaster ride when you decide to break out and do something like this.ā
This is the entrepreneurial approach from which Iāve designed my life, and from which I help my clients design theirs.
The Musician’s Profit UmbrellaĀ® Group Program
your strengths so that you can enjoy a financially-empowered, purpose-driven,
artistically-fulfilled, and family-centered life.
When you complete this program and have created and implemented your very own Musicianās Profit UmbrellaĀ®, you will be in a place where you finally understand how the various facets of what you do and who you are can become assets and allow you to create new income while also significantly freeing up your time. Ā
Ā Youāll be able to enjoy living in a reality where not only are you helping others through your expertise, but youāll also be constantly learning and growing through your business and through your pursuits of creative and artistic projects. You will be able to dedicate quality time to your family and kids, without having financial worries that don’t let you be truly present.
Ā Youāll have developed the skills and mindset to enable you to reiterate this blueprint in as many versions of your Musicianās Profit UmbrellaĀ® Ā as youād like to. You’ll understand the steps needed to turn a concept into reality and to develop a robust business infrastructure behind any idea that you may wish to develop later on. Ā
“I learned profoundly about connecting my identity and my content to be sustainable and meaningful for years to come.ā
āI have been friends with Fabiana before taking this course, and I have always admired her music business experience chops. During this program, her knowledge was communicated in a compassionate, encouraging and supportive way with her highest commitment. She has been inspiring, knowing exactly how to do and what to do. I found the MPU to be a very personable program in a group setting. Fabiana’s experience as a business owner and a professor made sense so much during the training. This program pushed my comfort zone and realized my confidence; thus, I grew more as a human being. I learned profoundly about connecting my identity and my content to be sustainable and meaningful for years to come.āĀ Ā Ā
Exploring new possibilities
I believe in a new reality where through all the challenges we are living as a society today, musicians can take inspired action that creates artistic and financial opportunities for themselves.
Through my work and experience as a pianist, educator, entrepreneur, and business coach for musicians, I will help you:
- Unite all the various aspects of your personal and professional life in order to create a more impactful and profitable brand
- Design a financially empowered life that also incorporates your artistic, creative, and personal interests
- Balance your current professional and artistic projects in a financially sustainable way, while still being able to support and be there for your family
- Create a lifestyle and routine in which you feel inspired and challenged on a regular basis, impacting your overall sense of fulfillmentā£
- Restructure your professional projects and normal schedule to be able to spend more time with what matters most to you
Could this be for you?
If you are someone who:
- Pursues many activities as a multi-faceted musician and wants to gain clarity and direction in order to maximize your career potential and financial opportunities
- Gets excited by the thought of creating an overarching brand that will allow you to unify our strengths, increase your income and artistic fulfillment, magnify the overall impact of your work, while also balancing family life and other personal priorities
- No longer wants to be caught up in a hamster-wheel lifestyle, and instead is committed to living an artistically-fulfilled, purpose-driven, family-centered, and financially-empowered life.
- Wants to create more space for self-care and family time in a way that allows you to keep the momentum in your artistic and business endeavors
- Is skilled as a musician and is willing to explore how your non-musical skills could also be an important asset to help design and execute a career building project.
- Wants to feel part of a larger community of like-minded musicians and build meaningful relationships.
- Values feeling a sense of empowerment towards your career and is interested in taking action to accomplish your goals.
Then you may be the perfect fit for my high-end group program!
āAfter taking the program, I found a clearer vision for my future, felt ease in my everyday work, and created bigger dreams to aspire to.ā
āBefore the program I felt like I was stuck in the swamp of the never ending hard work and it seemed there was no way out. After taking the program, I found a clearer vision for my future, felt ease in my everyday work, and created bigger dreams to aspire to. I feel confident that I have a meaningful service to offer to the world, and I am not afraid to connect with people and tell them about it. It is exciting to know that this is only the beginning of the journey and not feeling like at a dead end. I am mostly thrilled about finding a path forward and gaining confidence. I used to doubt and second guess most of my decisions, and proceed very carefully with every step. That not only took a long time to do anything, but also was mentally exhausting. MPU was definitely a transformative experience for me. The program is valuable for anyone who is struggling with finding direction and clarity in their endeavors. I now find myself in a fearless state of action, I don’t worry as much, and in general feel more in control of my thoughts. I am no longer a victim of my environment and it feels liberating. Fabiana is a great coach – knowledgeable, passionate, honest, firm yet compassionate – and her determination and persistence is admirable.ā
āI am a better educator, entrepreneur, and life-long learner because of this amazing coaching program with Fabiana!āĀ
“I knew that I needed to expand my personal and professional horizons in a new way, but wasn’t sure how. Working with Fabiana Claure as a coach and within the MPU program of support was exactly what I needed. I discovered the clarity, encouragement and engagement I was searching for, along with the camaraderie and mentoring this type of ongoing journey requires. Looking at my career and life through a new lens required careful direction, nurturing and sometimes a big push into unknown experiences. If you need a one-stop shop to pull together your superpowers, learn more about who you are, what you want to give to the world and have consistent support while accomplishing all – look no further than Fabiana Claure and her MPU program. I am a better educator, entrepreneur, and life-long learner because of this amazing coaching program with Fabiana! If you are considering working with her, do not hesitate! I’m forever changed in the best way possible!ā
Program details
The 2020 program was sold out. Ā The next program will start in February 2021 and enrollment is now OPEN!
The Musician’s Profit UmbrellaĀ® 6-month group program is a 5-figure investment. Payment plans are available.Ā
Your Musicians Profit UmbrellaĀ®Ā experience will include weekly training & inspiration delivered in a combination of:
Ā Ā – Direct and highly personalized support from me for the entire 6-months
Ā – An extensive training vault you can learn from at your own pace covering a wide range of topics including online and scalable music business models, marketing, customer research and Ā job-searching strategies, mindset concepts, implementation tools, actionable-steps guides + more
Ā – Templates and swipe files for rapid implementation
Ā – Two 1:1 coaching intensives with me
Ā – Live video group coaching calls 3 x month with me for opportunities for personalized feedback
Ā – Monthly implementation sessions for increased accountability
Ā – Private online group where members can request direct feedback from me on a regular basis and also connect with fellow program Ā members
Ā – Group community with opportunities for relationship building, collaboration, motivation, and a larger built-in support system
Ā – Accountability partner for additional learning experiences and greater opportunities for relationship building
Ā – Bonus sessions with inner-circle guest experts
– All extra special trainings offered during the course of the program
– VIP ticket to Musicians Profit UmbrellaĀ®Ā LIVE virtual retreat in 2021.
The best part of this
You’ll learn the specific strategies and tools I used over the past 10 years to:
– create a multi-six figure business that now runs in another part of the country – without me
– win a University position and place the program on top national rankings
– create multiple artistic programs and book performances around the country
– create a thriving online coaching business in the middle of a pandemic while integrating my creative and artistic projects INTO my business
– help hundreds of other musicians do the same
āI am so excited for the direction I am heading with my business!ā
āI have experienced such change in the MPU program, that the only way I have to move is forward. Fabiana has shown me a new model for teaching and running my business that I didn’t know existed. Even though I’m in the developing stages of my business, she continues to propel me in the right direction. I cannot say enough wonderful things about Fabiana and the MPU program! Fabiana has blown me away with the content for this program and I am so excited for the direction I am heading with my business! I have made great strides in my own personal transformation that I didn’t expect. This program is life-changing if you are willing to do the work. Fabiana is the real deal and her authenticity is evident in how she teaches, coaches, performs, and interacts individually and with a group. ā
Program Framework
Phase 1 - Looking Inward and Clarifying Your Purpose
Phase 2 - Looking outward and discovering opportunities
Phase 3 - Designing The Solution
Phase 4 - Integrating your Creative, Artistic, and Personal Side into your Musicians Profit UmbrellaĀ®
Phase 5 - Implementation and Action Taking
Phase 6 - Putting Everything Together, Reflect and Improve
In this final phase, I’ll help you consolidate everything you’ve created in this experience and review what worked and what didnāt. Together we’ll strategize which elements of the business can stay and which may need to be modified or eliminated. By reflecting, reviewing, and revising what you’ve done and how your umbrella brand was received in the world, you’ll be able to strengthen your business and develop valuable tools to continue your entrepreneurial journey with clarity, purpose, artistic fulfillment, and financial freedom.
“Reality, creativity, and persistence, is the Fabiana formula that gets you to where you want to go…”
“Rarely when we start are we thinking of how weāre going to reconcile that vision of an artist with financial reality. One of the most important things that Dr. Claure starts is breaking down what the reality of what our industry is: how we make money, what streams of income there are, what opportunities there are, what the data says about who is or isnāt successful. First of all, understanding what that is, and then being able to reconcile some of our more personal needs into that reality….however, while that reality might be jarring to a musician, the next step is developing that sense of creativity.”
“What I learned in the past 6 months is probably more that what I had learned in the past 10 years”
“You are an amazing inspiration. Your program has never stopped giving me wide eye-opening experiences. What I learned in the past 6 months is probably more that what I had learned in the past 10 years. Thank you so much for all your hard work, energy, guidance, and support in our journey.”
What sets The Musician’s Profit UmbrellaĀ® program apart?
A key differentiator in my program is the fact that Iāve not only learned about these skills by being a professional musician and researching the field of the music business and entrepreneurship, but Ā Iāve also actually experienced what it’s like to start and successfully run a business through my music academy, strategically delegate it to continue running without me, and successfully expand my expertise and impact through a thriving online coaching business.
As a music entrepreneurship educator, Iāve learned how to break down key steps and business strategies in order to effectively teach other musicians how to create their businesses and launch their careers without sacrificing their artistic dreams or family life.
In addition to creating businesses and income opportunities for myself, Iāve also learned how to leverage my expertise in a way that made me stand out and become invited to lead a University music business program.
In summary, Iāve been on both sides of the music and business worlds and I know what itās like to create a professional music career and several businesses, while also raising kids and taking care of my family.
I’m deeply committed to helping musicians ignite their limitless life through financial empowerment and creative fulfillment.
Yes, I want this!
What recent MPU participants are saying
āIām in a completely different place. canāt [go] back to where I was! I am not in the same place that I was six months ago in many ways.Ā I have really learned and accepted my value as a musician and teacher in my community and now online āworld.āĀ The support in this group has been amazing.Ā Iāve learned how there are so many more possibilities than what I once thought.ā
āI had appreciation and excitement then – I still feel that, and also pretty amazed at how much we have been through as a group! I have more clarity in a way I didnāt before. Iāll always be growing but feel good about the direction!ā
āI am just so much more aware of possibilities for my career and life. These 6 months have been such a journey on so many levels. I am ready to step into my best self and to put myself in a place of service, unafraid of what āmightā or āmight notā happen. I havenāt been willing to be truly vulnerable in a long time so I am grateful for that as well as the tools to put something that is totally mine in place.ā
āI realized and changed the way I think about how to reach out to people – I can be more forthcoming to ask people. I also realized so many musicians are craving for this information because so many schools do not give whatās relevant for musicians, and I realize that I am worth something in so many areas. I am more tech savvy than before.ā
āI am much more aware of what is possible for online business, confidence that I can do this myself, and better awareness of the whole world of online coaching.ā
āSo much has changed, and I couldn’t say what one thing is the most significant, but I certainly feel more confident overall as an āentrepreneurā – I know I have a lot to learn, but I can identify myself in this space more than I could before.ā
“I still utilize some of Fabianaās techniques and methods”
“Before I started working with Fabiana I was interested in becoming more entrepreneurial but had not fully embraced the practice as a lifestyle. After studying with her, I developed far better insight into the implementation of music entrepreneurship into my professional career and my business.
I now serve as Assistant Professor of Arts Management & Entrepreneurship at Baldwin Wallace University, where I still utilize some of Fabiana’s techniques and methods from my time as her student as well as in the day to day operations of my business.”
“With Dr. Claure’s assistance, I was able to adjust and fine-tune in ways I wasn’t able to do on my own.”
“Before working with Dr. Claure, I knew that I had a good idea but wasn’t sure how to make my idea into a full-blown business. Ā My biggest fear was wasting time and money on a business that wouldn’t be successful. Ā I was struggling with how to put it all together.
I already have a small business that is doing well but I built that without a focused plan, just an idea, hope and passion. Ā I now have something to execute to and keep me focused and on track. I was able to see the holes in my plan. Ā
With Dr. Claure’s assistance I was able to adjust and fine-tune in ways I wasn’t able to do on my own. Right now I am in the building process with my technology, it will be a while before I can launch, but I know when my online program is ready, I will be ready to sell it and market it successfully.”
Whitney James
Jazz singer
“She also gave me the courage to not be afraid, anymore, of pursuing a career in music.”
“I want to thank Professor Fabiana Claure for helping me finish my website and for helping me build my music career. I took Professor Claure’s Music Entrepreneurship and Career Development class and she helped me with my vision of building a music school for children by helping me develop a 15-page business plan (with powerpoint slides that illustrate the plan) to pitch to potential investors after graduation.
She also gave me the courage to not be afraid, anymore, of pursuing a career in music.”
Jackson Eli
Guitarist/Performer/TeacherĀ
“The experience was unparalleled…”
“I was a part of the inaugural class of students to take Dr. Claureās music entrepreneurship courses at UNT. My time in Dr. Claureās courses was positive and helpful, equipping me with additional tools to grow and sharpen my business acumen as a musical entrepreneur. The experience was unparalleled in that it was not just an entrepreneurship course, but one specifically geared towards me as both a singer-songwriter and music therapist running an arts-based health and wellness business.”
Kamica King, MA, MT-BC
Singer-Songwriter
Board Certified Music Therapist