Fabiana Claure, musician | entrepreneur
Fabiana is available for speaking engagements or workshops and can be contacted via her contact page.

Sample topics for music entrepreneurship presentations or workshops

For Students

SWOT Analysis for Musicians
​The lesson demo will consist of teaching students how to create a SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis for their music careers. As an interactive exercise, students will create a preliminary SWOT analysis and will discuss their responses in class. The intended learning outcome will be for music students to gain a better understanding on how to position themselves and find meaningful opportunities in the marketplace.
​The Musician’s Business Canvas: Create a Business on a Single Sheet of Paper.
​This interactive workshop will teach students how to create a business on a single sheet of paper using a musician-adapted version of the business model canvas and lean canvas. The musician’s business canvas offers a concise, quick, and easy to understand framework to ideate a business from a musician’s perspective. Often times music students hesitate to think about themselves or their craft as a business and shy away from business exercises and techniques. This workshop will shed a light on the unique perspectives that musicians bring to the business world and will help students create a tangible and actionable plan for a business. Students will learn how to apply key business creation principles such as: problem and solution identification, existing alternatives, key metrics, unique value proposition, competitive advantage, marketing channels, customer segments, revenue streams, key partners, and cost structure. As each section is introduced, students will be prompted to apply the concepts immediately by creating their own examples and discussing their responses during the workshop. The intended learning outcome will be for students to gain a better understanding of the fundamental aspects of creating a music business.  Through this process, the somewhat daunting prospect of starting a business will be simplified. As a result, students will gain a better sense of how to position themselves as creative entrepreneurs, how to find problems to solve in their particular fields, and how to create meaningful opportunities for themselves in the marketplace.


For Faculty/Administrators

​Teaching Musicians to Think as Marketers: Strategies to Ease the Mindset Shift
​Introducing marketing principles—especially those that involve thinking from the audience’s perspective—can often times be confusing and foreign for musicians. As a result of spending a lifetime with a self-centered focus on developing their artistry, musicians oftentimes struggle to market themselves in a way that will resonate with the needs and perspectives of their intended audiences. These basic marketing concepts can be crucial for creating sustainable careers.  This presentation provides an overview of the common misconceptions and challenges musicians face while shifting their mindset from performer-centered to audience-focused. Examples will include discussions involving SWOT analysis, customer and competitor analysis, setting marketing goals, brand development and differentiation, measuring results, pricing, placement, and promotion. This presentation will also offer the tools, strategies, and a methodology to successfully encourage musicians to embrace and develop a marketer mindset.
​Learning Music Entrepreneurship by Doing: How to Create Experiential Opportunities in an Academic Setting
An integral part of teaching music entrepreneurship involves helping students learn through experiential opportunities. Entrepreneurship, just like music, is best learned through practice and experience. In order to successfully implement hands-on learning opportunities, a few questions arise: how can we effectively create these experiences for our students outside of the classroom? How can we build student engagement and participation in non-required events? Students are very busy with their required academic coursework and other activities. Capturing their attention and getting them involved in non-required events can be a challenge. Using the model the author created and implemented at the University of North Texas College of Music’s Career Development and Entrepreneurship in Music Program—recognized among the Top 15 Best Music Business Schools by Billboard Magazine (2017 and 2018)—this presentation will provide an overview of the various types of experiential learning initiatives that can be launched in an academic setting. It will also describe common challenges and potential solutions to take into consideration while launching these initiatives. More information about this presentation is also available as a published article in the 2018 MEIEA International Conference proceedings.
Previous appearances include music entrepreneurship-related talks and workshops at national and international organizations and conferences, such as: