Fabiana Claure
Pianist - Business Coach for Musicians
How do we get musicians back to the practice room? (One of the key motivations behind my business). Part II.
by Fabiana Claure on November 11th, 2020

This is the second in a four-part series where I’ll be sharing my process in aligning our artistic and creative sides into our businesses so that we can become both financially empowered and creatively fulfilled. If you missed yesterday's first post, you can read it here.

Why is it important to acknowledge the reality of what can happen when you put the artistic side of your life on the backburner?

When musicians become “career-focused” (as in, only prioritizing income-generating activities), they lose a part of themselves.

They lose the spark that motivated them.

A piece of them becomes nostalgic for the creativity and talent they are nurturing in their students.

They lose momentum and start to think it is too late for them. (Are you feeling like this, too?)
However, a challenge that can overcome become an almost spiritual crisis requires a logistical solution:

Simply, integrating one's artistic and creative pursuits INTO their income-generating activities.
While some musicians can successfully balance paid work with passion projects, the truth is that most musicians only prioritize their creative pursuits when they are paid to do so.

This is especially the case for musicians with demanding personal lives - young children, older parents, or other personal circumstances that require significant attention.

During these past two weeks, I did trainings inside my group coaching program where I helped my clients find ways to integrate their artistic and creative sides into the process of developing their businesses.

My intention is to help each of my clients purposefully infuse their business development process with their artistic and creative endeavors.

I shared with them my journey about how I put together my upcoming Nov. 15th virtual concert “Women as Musician-Entrepreneurs,” and how I’ve been putting together concerts throughout the years, in the process of developing my brand, my following, and my coaching business.

I’ve used my business as a way to return to the practice room and build my creative routine into my income-generating activities.

That’s what I help my clients do as well.

In my next post, I’ll share some stories about what happened when my clients started applying these concepts to their own businesses.

In the meantime, I’d love to know your thoughts on this question:

If someone paid you a million dollars to stop doing your favorite artistic or creative activity, what would you be never willing to give up? You can let me know in the comments.

Here is a video preview of my upcoming virtual recital. You can get your tickets by clicking here.



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